Competitive Analysis: An examination of the educational options available to medical professionals, their strengths and weaknesses, pricing strategies, and the best way to position your program.
Campaign Planning: A detailed guide to all the steps in marketing your conferences and other educational activities, including allocation of budgets, scheduling, development of creative content for direct mail and email to the timing of deployment for optimal results.
Creative Services: Copy and design that deliver your message and generate results.
List Selection: We identify targets that offer highest response rates and the greatest opportunities for success.
Direct mail and Email execution: We will manage printing, list acquisition, and mailing for your direct mail and deployment of your email campaigns.
Search Marketing: Optimize your website for the highest organic search results and utilize paid search marketing to drive traffic to your website.
Results Analysis: We perform a complete back-end analysis of the results from your marketing campaign, targeted towards identifying opportunities to increase revenues, cut costs, and boost profitability.